Many AI products struggle with user retention, not because of poor technology, but because they are built around automation rather than motivation. This article explains how a UX design company can use the Octalysis Framework to design intelligent systems that encourage engagement and habit formation. By analysing products like Duolingo and Fitbit, it shows how behavioural UX design strengthens AI experiences. The article offers practical guidance for building AI-powered products that users return to consistently.
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