With a good SEA strategy (precise objectives, specific keywords, optimization of expenses, etc.), traffic to your website is maximized. The acquisition of new leads is then facilitated.
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SEO on search engines. And this, in particular by purchasing keywords on the Google Adwords platform for a more or less high amount depending on the competition.
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Let's compare SEO and SEA: where SEO is a marathon, SEA is a sprint. Where results can be longer but more sustainable in SEO, results are faster but less sustainable in SEA. Where SEO relies on free referencing, SEA relies on paid referencing.

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content is a driver for acquisition. Investing regularly in your content strategy means having the fuel you need to continuously find new customers. Also, don't forget that content fuels all the other levers mentioned below: paid, e-mailing, events, etc. So, start with the basics
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All this, thanks to a sustainable competitive advantage, a profitable long-term strategy, which will eventually bring you business regularly: SEO. Articles published several months or even years ago will continue to bring you traffic and leads regularly.
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