The GenuineMark anti-counterfeiting tool aims to address the problem of counterfeiting goods in the global market. Counterfeit products have various negative implications, including health hazards, negative impact on brand image, encouragement of illegal activities, loss of tax revenue, legal implications for brand owners, and loss of revenue/market share.

GenuineMark offers a comprehensive anti-counterfeiting solution that ensures traceability, authenticity, and the capture of valuable data for brands and customers alike.

The benefits of GenuineMark include cost savings by reducing the need for packaging changes, as the technology is integrated into the packaging itself. It also helps establish product authenticity, allowing customers to verify the genuineness of a product. Brands can leverage the primary data collected from customers' interactions with the QR code to enhance their marketing strategies and improve the overall user experience. Additionally, customer data analysis provides insights into buying behavior and enables the collection of reports through various parameters.

Overall, GenuineMark aims to bridge the gap between brands and consumers, ensuring product authenticity, enhancing brand value, and providing valuable data for both brands and customers.