2021 was a difficult year for many businesses, but it did help to solidify the importance of digital marketing. With consumers increasingly preferring to make their purchases online, e-commerce will account for 19.6% of global retail sales in 2021. Businesses that worked to intensify their SEO efforts in order to achieve that higher ranking that increased their visibility aided in this growth.

However, the digital landscape is constantly changing, presenting new opportunities and challenges that businesses must be able to adapt to in order to survive. Much of the emerging SEO trends are the result of search engines changing what is important when evaluating sites for ranking.

user-experience

The User Experience For a long time, marketers believed that providing a positive user experience meant ensuring that online users found the quickest path to the information they desired. However, search engines such as Google made it clear that user experience included broader concerns such as page loading speeds, responsiveness, reliability, transparency, and mobile-friendliness.

The page experience signals defined were designed to provide online users with a better user experience. These signals currently consider interactivity, loading, and visual stability. Each signal has a target score that, if not met, will likely have an impact on ranking.

Content Caliber
While Redleos focuses on the technical aspects of user experience, Google continues to optimize content quality using EAT ranking factors. Expertise, Authority, and Trustworthiness are the acronyms. These key ranking factors should serve as the foundation for content creation.

For expertise, efforts should be made to create original and useful content that online users can value. The more detailed and researched the content, the higher the level of expertise displayed. Having authority means being recognized by your peers and other online users. This entails having your content generate a buzz that encourages it to be shared and even used for link building . The higher the quality of sites that link to your content, the more authority you will have.

Local SEO

Local SEO Optimizing your site for local SEO ensures that customers who want to find your location in the community can do so easily. Remember that, despite the fact that the pandemic has aided in the growth of online transactions, normal life will eventually resume, with many people returning to brick and mortar establishments. So, if you have a local physical presence, you must make it simple for online users to find and trace you.

Make sure your website and local business listings are up to date. To avoid missing out on critical opportunities to increase visibility and gather leads, this should be updated to reflect local information on all major search engines. Check the contact information, location details, and hours of operation.