Mark Zuckerberg, CEO of Facebook, is the lone loser in this situation because his normcore hoodie has now gone full #menswear. Unlucky you, Mark.

INTRODUCTION TO THE HOODIE
The hoodie was the uniform of champions long before it started to become a witness to shady transactions in isolated alleyways. Okay, so maybe that's a touch exaggerating, but the sportswear manufacturer Champion Products does assert that it invented the first hooded sweatshirt in the 1930s.

It doesn't take a genius to figure out that the hoodie was created to keep athletes dry and comfortable in chilly conditions. Since then, it has been embraced by the runway, skaters, snowboarders, furious young people, stag parties, college students, and hip-hop culture. Ahegao Hoodie

A hoodie used to quickly identify you as a would-be robber and general bad guy, right up there with balaclavas, swag bags, and black-and-white striped shirts.

However, despite the fact that this common piece of sportswear has the ability to turn onlookers away from you, we're advising you right now to accept fashion advice from David Cameron (remember him?) and learn how to wear a hoodie properly.