Digital marketing is quite a loosely used term that comprises different types of marketing and approaches. The role of a digital marketing agency is increasing day by day with our dependence on the internet and online marketing. One of the important aspects of a digital marketing agency is performance marketing. It allows the users to pay for the activities or services. It includes an action where a viewer clicks on the website and makes a purchase. The means of payment depends on how the user is interacting with the company. Performance marketing is a kind of digital marketing where the brands will only pay for the marketing after the goals have been accomplished or the targets have been achieved. You can understand it as the name suggests, performance-based. You can consult a digital marketing agency like WebCream to advertise your products on different channels. The popular channels to advertise your product include social media platforms, videos, SEO, and other web content. The payment is based on how well the advertising is working in the favor of the company or product. It can depend on the number of sales, shares, or lead generation. 

There are different types of payment included in performance marketing, let's have a look at some of the ways.

Various kinds of payment 

• One of the effective methods to regulate the traffic on site is to pay the cost per click. This helps regulate the traffic on the website.
  
  
• Another way is through impressions. Impressions are the views on ads. The client generally pays for every thousand views on their product. 
  
  
• Cost per sale is another method where the client pays only when a customer makes a sale driven by the ads. This method includes generating leads that the company later follows up. 
  
  
• Paying the company through generating leads, the client pays when anyone signs up for something through the website.
  
  
• You also have the option to pay per acquisition. This includes sharing the company profile, and contact information, visiting the blogs on their website, or making a purchase. 

There are many digital and performance marketing companies in the market but you should choose the one that meets your requirements. WebCream has experience working with over 200 clients and has a history of giving 4 plus ROAS. It is the return that you get on the number of ads spent and that's how you can know the growth and success of any digital marketing agency. WebCream has worked with multiple clients which makes them aware of the market trends and requirements. It makes the work of any company advertising their product quite easy since you do not have to worry about the marketing side of the business. The company can focus on its product while the digital marketing agency takes care of the performance marketing. They have a team of experts and professionals in every field which help your business grow organically.