Branding is the process of shaping your company’s identity—its values, voice, and visual elements—to create a lasting impression. Marketing, on the other hand, involves the strategies and tactics used to promote that brand and drive sales. While branding builds recognition and trust, marketing focuses on reaching the target audience and generating interest. Branding is long-term and foundational; marketing is campaign-driven and tactical. https://www.youngurbanproject.....com/branding-vs-mark
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