The Evolving Edge: B2B Lead Generation Trends Defining 2025
As we move into 2025, B2B lead generation is undergoing a major transformation driven by smarter technology, evolving buyer behavior, and heightened expectations for personalization. At Acceligize, we’re seeing a clear shift toward strategies that prioritize quality over volume and engagement over outreach.
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Account-Based Marketing (ABM) is maturing, with AI and intent data playing a central role in hyper-targeted prospecting.
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