BANT Isn’t What BANT Was: Evolving Lead Qualification in Modern B2B Sales
This article will explore the changing nature of BANT, why it’s becoming outdated in its traditional form, and how businesses can modernize their lead qualification strategies to stay competitive in 2025.
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The biggest shift in B2B sales is the evolving buyer’s journey. Today, buyers have access to more information than ever before, thanks to the internet and digital channels.
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