#digitalmarketing
#marketingbasics
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What is the impact of Digital Disruption in retail ? What are the opportunities for integration between physical and digital stores? Why is personalization at the center of everything? We see it in this article.even before the pandemic, a good 79% of the 300 most important retailers had an e-commerce site, according to data from the Digital Innovation Observatory in Retail of the Polytechnic University of Milan (source: osservatori.net ). In the last 5 years, Italian companies that sell online and have an e-commerce