#digitalmarketing
#marketingbasics
#argentinanumberresource
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Talking about retail means dealing with a vast, complex and very diversified universe. To be clear, under the same label of "retail" there are both Walmart (with its annual turnover of over 500 billion dollars) and the small hardware store under your house. Yet, despite this enormous diversity of players involved in the sector, there is a trend that is the same for everyone: that towards digital transformation .