Data Broker Market Projected Touch Approximately USD 454.64 Billion by 2032
The growth of the global data broker market is quickly increasing due to the rising importance of data in the current digital economy. Data brokers gather and combine personal and demographic information before selling it to businesses for marketing, analytics, and research uses. The market's growth is being driven by the increasing amount of data produced by individuals and businesses, as well as improvements in data analytics and artificial intelligence. Yet, the industry faces challenges from issues regarding data privacy, security, and ethical
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