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Online reputation management (ORM) involves overseeing, controlling, and shaping the online image of a person or company. Its objective is to safeguard and enhance the reputation by minimizing adverse search outcomes, highlighting favorable content, and enhancing overall perception.

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Online Reputation Management (ORM) Strategy Guide For Big Brands
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Online Reputation Management (ORM) Strategy Guide For Big Brands

Online reputation management involves publishing and optimizing digital content to control the Internet. A typical ORM strategy may include review management, social media marketing, public relations, search engine optimization and customer service t