BLINK is an enterprise link management software that enables users to shorten, brand, track, and control URLs. Teams can monitor engagement, edit vanity keywords, and gain insights with detailed analytics. BLINK supports real-time campaign tracking, GDPR and CCPA compliance, and role-based access permissions. Its open API allows integration with third-party systems like Zapier and Zoho Flow, making it a versatile tool for managing campaigns and consolidating performance metrics across platforms.