The Marketing-Cloud-Email-Specialist certification validates expertise in designing, executing, and optimizing email marketing campaigns using Salesforce Marketing Cloud (SFMC). It is ideal for email marketers, marketing automation specialists, and Salesforce professionals looking to demonstrate proficiency in email marketing best practices within the SFMC ecosystem.

Key Exam Topics:
✔ Email Marketing Fundamentals – Segmentation, personalization, A/B testing
✔ SFMC Platform Navigation – Email Studio, Content Builder, Journey Builder
✔ Subscriber & Data Management – Lists, data extensions, AMPscript basics
✔ Deliverability & Compliance – CAN-SPAM, GDPR, inbox placement
✔ Analytics & Reporting – Tracking opens, clicks, and campaign performance