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Without a clear understanding of their buyer journey, it is impossible to create the content sequences that will allow you to move them forward in your conversion funnel.

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the fluidity of their online journey (or buyer journey). We can identify the content we are missing to cover all the stages of the acquisition funnel and thus increase our conversion rates throughout the funnel.
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Personas are essential in building your conversion mechanics. Defining them allows us to better understand their purchasing process and therefore improve
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which social networks they consume and when , we can identify the best distribution channels in order to promote our content.
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