Before being buyers, B2B professionals are first and foremost humans… Who need to trust other humans. Events are moments of sharing, meeting and interaction, which allow us to focus on relationships, before transactions.

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Event marketing: definition and objectives
Event marketing concerns all the techniques used to create, organize and promote events. It is one of the most used marketing levers in B2B, particularly to meet leads or customers. The objectives of these meetings are numerous:
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This is the whole purpose of this article: we share with you the steps and best practices to develop event marketing synonymous with ROI and growth. On the program:
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Digital, face-to-face, hybrid... All these events are now part of companies' B2B marketing strategy . But to obtain results (yes, the famous leads, then customers, which impact growth), you still need to know how to leverage this lever.
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events are the most effective channel for generating leads , according to 61% of marketers. It is therefore no coincidence that it is the main marketing expense item for 45% of B2B companies (source: B2B digital marketing
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