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There is a direct relationship between the content of a page, the quality of its SEO optimization and its position in search results.
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And yet the main factor is the quality of the content on the page. The content should be useful, interesting, detailed, well-structured, adapted to statistical indicators - the percentage of water and spam.
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Both search engines are similar in their algorithms, although their algorithms are not fully understood. The results output in Yandex and Google differ due to the priorities of the systems.
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There are several special free services on the Internet that automatically check the relevance index as a percentage for a link to a material
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That is, for the query "how to cook Olivier", pages with recipes will be relevant, and not with a story about ancient cooking traditions.

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