Origins of Born X Raised
Spanto, who grew up in Venice, LA, was deeply influenced by the rapid gentrification of the city and the displacement of long-standing communities. Born X Raised emerged as a reaction to these changes, representing a sense of pride in the local heritage and advocating for cultural preservation. The brand’s name reflects this ethos, emphasizing the importance of being "born and raised" in a particular place and the significance of retaining one's identity despite external changes.

https://bornxraisedofficial.com/