Rooted in the combination of two Tamil words - Mooku (nose) and kuththi (piercing), Mookuthi is an artisanal nose ornament brand based in Madras. Mookuthi is started as an homage to the smallest yet the most impactful ornament, the nose pin or as it is called in Tamil, the Mookuthi. Celebrating South Indian culture and storytelling, one nose pin at a time. Every Mookuthi nose pin tells a unique story and becomes a part of yours. Nose ornaments have been a distinguishing symbol of status, culture, community and even rebellion over the last few centuries.