Search Engine Optimization (SEO) encompasses a wide range of strategies and techniques to improve a website's visibility on search engine results pages (SERPs). Here are some common types of SEO strategies and the associated terminology:
On-Page SEO:
Keyword Optimization: The process of selecting and using relevant keywords within the website's content, meta tags, and headings.
Meta Tags: HTML elements like title tags and meta descriptions that provide information about a webpage's content to search engines.
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