1. Convenience

Rich communication services offers all of the features of each OTT app in one platform.

2. Reach market penetration

RCS messaging integrates with the native messaging app of a smartphone. Therefore, it inherits both the presence and market penetration of SMS. SMS is still the most reliable channel of all messengersof SMSs are read within 3 minutes of delivery.

3. Branding

Instead of using the messaging platform of another company with your brand name and account, RCS advanced messaging features the custom design and branding of your enterprise.

4. Brand verification

This feature is similar to the verification feature we see on Twitter, Instagram and other social media apps. Rich messaging combines this with business messaging. This ensures brand spoofing (fakes) doesnt happen and makes unauthorized use of a brand name and its features much more difficult.

More info: How does Pretexting work?