As a business owner, you are often required to wear a multitude of hats: from book keeper, to manager, to procurement specialist, to salesman, to manufacturer. However, the best entrepreneurs are those that are able to focus on what they do best, and outsource the rest to qualified specialists. If you have decided it is time to grow your business by partnering with an experienced marketing agency, here are five things you should know before you begin your search!
1. Know Your Company
One of the most important questions you can ask before you start speaking with agencies is, 'can you handle the increased exposure and traffic?'. Do you have the labor force, infrastructure, and systems in place to execute the strategy your agency lays out for you?
The fact of the matter is, no one knows your company better than you do, however it requires great honesty not to over- or under-estimate your strengths and weaknesses. Find out what these are, and you will have a much better time explaining your positioning to your agency.
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