Generative AI Marketing Impact Areas & Implementation Guide

Generative AI isn’t just ready for primetime—it’s already making significant contributions to marketing and generating an enormous amount of attention along the way. It delivers the greatest impact in four key areas: generating insights from unstructured data, accelerating product innovation, scaling personalized content production, and boosting personal productivity. For more info: https://www.zs.com/insights/ge....nerative-ai-marketin

Generative AI in Life Sciences Marketing: From Pilots to Scale

In the ever-evolving world of life sciences, generative ai in life sciences is moving from hype to practical marketing value. A recent survey of marketing leaders shows usage has grown significantly, yet routine adoption remains limited, especially below senior roles. For more info: https://www.zs.com/insights/ge....nerative-ai-in-life-

Pricing Consulting for Value-Driven Strategy & ROI Solutions

Expert pricing consulting helps navigate complex stakeholder dynamics where buyers, payers, and consumers have distinct value drivers. Services include pricing architecture development, contracting strategy optimization, and execution support with rigorous policies. For more info: https://www.zs.com/solutions/v....alue-and-access/pric

Digital health consulting solutions to unify care experiences and outcomes

Digital health consulting unifies fragmented data, platforms and apps to create integrated digital solutions that enhance patient experiences and outcomes. It supports innovation at scale, from clinical development to digital medicine, while maintaining compliance, privacy and risk standards. For more info: https://www.zs.com/solutions/digital-health

Expert healthcare management consulting drives global growth

Healthcare management consulting firms accelerate commercial transformation by implementing advanced analytics and cloud-native platforms for growing companies. When organizations need to modernize, these experts lead change management programs that ensure widespread adoption and operational excellence. For more info: https://www.zs.com/